Social Media for Public Companies
And for companies seeking to go public
In April 2013, the SEC announced that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information. We believe that companies benefit from disclosing information as broadly as possible. In addition to press releases, the company website, emails, and other channels, using social channels will help reach and engage a broader audience. There is a risk of uneven disclosure that disadvantages some investors if companies only use their website as the sole means of disclosure so taking advantage of social channels provides multiple benefits to the company.
These benefits include:
- Help boost your website in the search results
- Generate awareness about your company to potential investors
- Build a social following to set yourself up as an influencer
- Expand your digital footprint
This provides a great opportunity to Attract, Engage, Convince, and Convert investors. To seize this opportunity, we help companies:
- Create social media pages
- Publish content to social media pages
- Monitor and maintain social media pages
Utilizing social media for public companies, or companies seeking to go public, provides an opportunity for these companies to share insights about their holdings, their compelling story, and other content created such as blogs, videos, and press releases. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior. We believe that an integrated marketing strategy helps the companies we partner with reach greater potential and high encourage all those who we partner with, especially those who utilize our services for their SEO strategy, to have an optimized and “lived in” social media presence. “Lived in” means that content is posted to the social channels regularly and that engagement is implemented and monitored.
Schedule a Discovery Call with us to see how we can help you achieve your social media marketing goals.